Each week, I designed over 25 digital marketing assets across four key platforms: email, social, web, and SMS. In addition to my daily responsibilities, I collaborated with cross-functional teams to develop innovative campaigns inherent to brand values and pitch these to c-suite executives. These ideas were successfully integrated into three of Faherty's 2020-21 marketing initiatives.
Faherty Brand is a family-run business founded in 2013 with the goal of creating high-quality clothing for life's great moments. The company also places significant importance on social and environmental impact, while fostering an energetic, creative, and ambitious culture.
I developed a digital creative brand treatment and marketing plan for a new target audience with overall project goal of making Faherty more inclusive, sustainable, and diverse. I worked cross-functionally with other interns to develop ideas for detailed consumer-facing campaigns.
Developed the following hypothetical campaigns:
1. Model's Favorites, highlighting six new brand figures who embody Faherty's mission and offer meaningful storytelling moments.
2. #everyBODY, a size inclusivity campaign for a proposed extended-sizing capsule collection.
