Shaped the brand's visual identity and curated an engaging digital presence for LoveSeen. As the sole designer, I had the freedom to fully harness my creativity—designing marketing and site assets that drove the brand’s growth and success.”
LoveSeen is a faux lash brand founded by Jenna Lyons and makeup artist Troi Ollivierre. Their eco-friendly lashes are thoughtfully crafted to enhance natural beauty and cater to a wide range of eye shapes, skin tones, and personal styles.
I led the design of website, email, and social creatives for Black Friday and Cyber Monday. In addition to promoting the sale, we aimed to boost gift card purchases and drive engagement with the 'Find My Lash' quiz. I kicked off this work with a competitive audit of 25+ brands and ideated various concepts.
